Discover New Revenue. Unlock Potential.
Growth is challenging. Long sales cycles and the operational requirements to serve-and keep-customers is significant.
This is amplified by competing priorities of your service team, blind spots in data, outdated systems and the fact that it is far more expensive to add new customers than to retain existing customers.
These are just a few reasons why it is more important than ever to maximize the value of the customers that you already see every week.
Prioritize the highest-value opportunities in both existing and prospective customers.
The Rentalyze Framework
The average commercial laundry is less than 40% penetrated across existing customers with the various products or services offered.
Improved penetration not only adds incremental revenue per stop but increases the overall business value and margin performance.
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Certain customer segments rent or purchase different product categories (and quantities) that vary in profitability, as well as service and production efforts. Prioritizing NAICS/SIC level segmentation and categorization of your offerings allows for improved customer selection and performance.
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Sales and business development professionals are typically successful at closing one to two product categories with new account acquisition (uniforms, mats). Penetration analysis provides a heat map of ideal opportunities to identify and add products to each stop-driving value and ultimately customer retention.escription
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Our proprietary framework combines data from the disparate systems within a laundry and create dashboard reporting that allows for the highest value opportunities to be identified and prioritized by product category and customer segment. In addition, we apply legacy data from other independents across North America for benchmark reporting. Actionable data=improved decision making.
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Complex accounts, additional locations, new departments and different decision makers by product category, competitive CEDs etc. are examples of data points that should not be limited to “legacy knowledge” of your most tenured employee. Implementing account structures allows for data to be collected and stored for improved results.
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We reduce the pain of inconsistent record keeping and gaps from disparate systems to provide reporting resources that align the goals and performance measurement of executives, sales, marketing, service and customer experience. Unified teams improve customer experience.
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Prioritizing visibility, customer segmentation, and understanding customer penetration levels builds a strong foundation for sales, marketing, and service strategies. Campaigns, promotions, and tailored messaging by customer segments result in warmer leads and ultimately higher close rates for both existing and prospective customers.
“Instrumental in revamping
all of our systems.
Cosgrove Partners was instrumental in revamping all of our systems. We are now extremely profitable, and we are very, very happy with what they've done for us.”
Josh Wildman, CEO
Wildman Business Group
Why Rentalyze?
With a strong foundation of segmentation and penetration analysis, you are prepared to build and execute strategies that drive long-term, sustainable, high-value growth for your business.
•Identify specific opportunities to further penetrate your existing customer base
•Identify trends around most rented product categories or SKUS and their correlation to specific customer segments
•Inform new market expansion strategy
•Inform market sizing or market share analysis
•Inform customer retention strategies and proactive renewals
Who Benefits from Rentalyze?
Owners
Visibility prioritizes strategic business opportunities and drives improved decision making and alignment across teams
Sales
Our findings provide a comprehensive and actionable plan for leaders and sellers to execute against
Marketers
Opportunities by customer segment, service location, route and more improve campaign and marketing effectiveness
Service
Exceptional service with larger route stops improves route revenue, customer satisfaction, and strategic renewals
Unlock your fullest potential with comprehensive Sales and Marketing coaching from Cosgrove Partners
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Your business is as strong as your team. That’s why we’ve developed training programs to help drive change and accomplish performance objectives. We work closely with you to identify the business outcomes, and skills gaps, to achieve success.
Our catalog of custom training programs ensures your people focus and learn the skills and processes that are essential to performance while avoiding superfluous content that distracts from the targeted outcomes.
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To survive and create better results, organizations must behave and respond differently by taking a new approach to evaluating problems, spotting opportunities, and planning for future success.
We approach organizational development through a people-centered lens to help you change, evolve, and focus. By examining how your business is structured to deliver its offerings, we can help it overcome the myriad of challenges–we’ll arm you with tools, processes, strategies, and programs that instigate behavioral and performance changes.
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Thriving brands transcend logos and clever advertising campaigns; they're a reflection of a firm or product. The best brands launch thoughtful dialogues that foster curiosity, emotion, and loyalty with their audiences.
We work closely with you to conceive, articulate, and expand brand positions through every available touch point. Our multi-disciplinary teams include experienced executives, psychologists, communication specialists, and designers who create nuanced experiences that connect people to brands in harmonious and differentiated ways.
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What if you could achieve performance improvements in your core business, leverage capabilities to spur growth in contiguous segments, and consistently produce industry-leading results?
Our diagnostic approach allows you to conceive new opportunities, gain momentum, and overcome organizational inertia. We call it the “art of execution”, and it begins with addressing operating problems at the cross functional levels of your company.