Situation
Seeking to accelerate the revenue growth of their “small customer” segment, Grainger retained Cosgrove Partners to develop a pilot Territory Coverage Model designed to increase the contact frequency and customer intimacy in rural markets.
Seeking to accelerate the revenue growth of their “small customer” segment, Grainger retained Cosgrove Partners to develop a pilot Territory Coverage Model designed to increase the contact frequency and customer intimacy in rural markets.
Shelley Dunville
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